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Are You In Control Of Your Local Sales Growth?

The level of sales control that is achievable by leveraging digital technologies and opportunities is far beyond what was possible in the Pre-Digital Age.

For example, say my goal was to dig a hole. Say I gave 8 of my team members shovels and one team member an excavator. Who could dig the hole more effectively and efficiently? Of course the person with the excavator. But what’s the big difference here?

The big difference is your team member with the excavator is running a system versus being the system. Your business systems are now either still offline which means you are fighting the Digital Age and opening the door for more tech-savvy competitors to gain a major advantage, or you are adapting to digital systems which are better for your customers, team members, and even upper management. They are more effective, efficient, measurable, scalable, and able to be continually improved by your team which makes team members more valuable.

Marketing was one of the first layers of business that went digital and most companies only adapted their marketing but no other parts of their business. The most adaptive businesses “followed the customer” to their bottom line ensuring the entire experience aligns with modern-day consumer buying demands. This includes adapting your marketing, sales, customer experience, internal team experience, and internal operations by adopting a digital growth platform to replace your outdated offline systems.

Unlocking Sales Growth Control Like Never Before

It is simply the ability to increase or decrease sales as you’d like. It is understanding your current monthly revenue, what capacity you are operating at, and how much more your business can handle. Then it’s turning on sales like having a responsive throttle and solving bottlenecks in your business systems while increasing monthly revenue. This often acts as a stress test for a business which is why it is that much more important to not only be able to increase sales controllably but also decrease sales as needed.

Before the Digital Age, there was no such thing as “sales control” so if a business has not yet tapped into digital opportunities using the top marketing, advertising, and sales technologies then they have never experienced the level of control over its sales that we help clients achieve every day. Efforts that produce non-controllable sales are radio and newspaper ads, yard signs, referrals, events, sponsorships, conferences, and most outbound sales efforts. With these efforts you can’t effortlessly increase or decrease sales whenever you’d like – hence no control.

You at least cannot effortlessly increase sales in a few clicks like you can with local service digital advertising. Once you dial in your digital marketing and sales systems you are able to see your cost per new lead, the quality of lead, and the revenue being generated by each lead. Then you use those sales insights to optimize your digital advertising campaigns so you are truly optimizing based on revenue. Then once your campaign is running profitably, which is oftentimes in the first 30 days, it is time to increase your ad spend and easily predict the increase in new revenue generated. This takes just a few clicks to scale at this point.

From there we can look at your campaign data as a predictability framework for us to project how much advertising spend would be needed to hit any of your revenue goals knowing that if we double our advertising spend, we will effectively double your current revenue being generated. As you get more data this becomes a more statistically sound revenue projection.

The Big Differences Between Organic Versus Paid Ads

First off, what is organic, and what are paid ads?

Organic growth on Google requires an optimized website, Google My Business listing, citations, links, social engagement, content, reviews, and more. All of this takes a significant amount of time and energy plus you are never assured any level of results. Even if you have great results, the algorithm is always changing and requires you to adapt as well as run the risk of having Google reduce your rankings for hundreds of potential reasons. Organic growth also can take 90-180 days to start working versus paid ads which can start working in the first week consistently.

Digital advertising is pay-to-play but by paying you get advanced data as well as consistency which is essential for sales control. Paid ads don’t even necessarily require a website or even a landing page to start running and can begin delivering results almost immediately after the launch with far more control than organic. Then once things are working you can double your budget to double your results in a few button clicks – keeping in mind as you increase your budget we can implement more advanced tactics to generate better results from your campaign.

Only investing in organic efforts is like jumping on a sailboat with no engine and just relying on the “free wind” versus jumping in a speed boat with a throttle. Yes, a speed boat does consume gas but it will get you to your next revenue goal faster, easier, and with more control. We’ve seen businesses spend many thousands of dollars every month on organic efforts that are harder to track, harder to grow, nearly impossible to consistently scale, and aren’t meant to be invested in until businesses are maxing out their digital advertising market share.

When you are first starting a business, especially a local service business you may have little to no marketing budget so it is best to sign up for Google Business Profile and setup your social media accounts to start sharing projects and other content with your network. This is a good initial organic growth strategy. Just keep in mind that this will only get you so far and growth will not be controllable and will take time plus require much more sweat equity.

Once you have some revenue coming in you want to immediately hop over to paid ads to gain control over your sales growth. The worst possible move a company can make is spending its budget on a traditional website and not having any digital advertising plan in place for how it will promote its website. That’s like having a vehicle but not putting gas in it. With Local Quote Pro we have an affordable monthly subscription for local service businesses that includes a sales-optimized website that generates 2-3x more results than traditional websites.

Companies who rely on uncontrollable sales channels simply have uncontrollable sales growth.

Paid ads are the GPS for organic growth which is your long-term strategy and should only be invested in after you have a controllable and predictable way to increase your sales. If the source of your sales is not consistent, controllable, and predictable then surely your sales growth won’t be either. That is what causes companies to have massive fluctuations month to month.

Building Your Sales Growth Responsive Throttle

The good news is we have already built a world-class growth platform that immediately unlocks the highest level of sales control through revenue tracking and advanced digital strategies. So skip paying $25-50k to build out the level of digital marketing, sales, experience, and advertising that we can drop into your business nearly overnight for less than $500.

We have roughly 75% of all your local service business systems built for you. Pre-built, pre-optimized, and ready to plug and play for your company with the only skills required are clicking and typing. Let’s talk about how we can evolve your local business potentially decades ahead of where it’s at currently and learn how to grow your business in the Digital Age within minutes. With full one-on-one setup, onboarding, and training, there is no faster, easier, and more empowering way to bring your local business to the next level.

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