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Hardscaping
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Learn MoreThe Growth Multipliers
Four core multipliers—plus the business levers our system improves end-to-end.
Marketing Conversion Rate
What it is: The % of engaged prospects that convert into qualified opportunities (calls, booked quotes).
Example: 4% → 7% after offer, creative, and form-flow optimization.
Why it multiplies: More demand captured from the same spend lifts revenue without increasing ad costs.
Sales Closing Rate
What it is: The % of qualified opportunities that become customers.
Example: 25% → 35% via instant callbacks, pre-qualification, and follow-up automations.
Why it multiplies: Every point of lift compounds with conversion rate and ROAS.
Return on Ad Spend (ROAS)
What it is: Revenue generated per dollar of ad spend.
Example: 3.2× → 4.5× through creative testing, geo/keyword refinement, and budget throttling.
Why it multiplies: Higher efficiency extends profitable scale in competitive markets.
Online Review Rate & Rating
What it is: % of customers who leave reviews and your overall average rating.
Example: 4.1★ → 4.7★ with automated requests and response workflows.
Why it multiplies: Improves ad conversion, CPCs, SEO trust, and referral velocity.